About me
Snapshot of Me
PROFESSIONAL Bio
I’m Utkarsh Seth, a Psychology student at Dr. B. R. Ambedkar University Delhi, deeply interested in how human behavior shapes branding, marketing, and decision-making.
My goal? To bridge the gap between psychology and digital marketing—helping brands connect emotionally with their audience in meaningful ways.
I’ve worked as a Research Trainee at ICHARS (Institute of Clinical Hypnosis and Related Sciences), where I explored an eclectic approach to psychotherapy—understanding how thoughts, emotions, and behaviors interact. This experience helped me develop a strategic and analytical mindset, which I now apply to marketing and branding.
Beyond psychology, I have hands-on experience in copywriting, graphic design, and marketing. I’ve worked on small freelance projects, including designing logos, business cards, flyers, and social media creatives for brands, as well as crafting cold marketing emails to drive conversions.
I’m HubSpot-certified in Email Marketing and Content Marketing, equipping me with the skills to create high-impact content that resonates with audiences. My long-term vision is to become a Brand Psychologist and Digital Marketer, using psychology-driven insights to craft compelling brand narratives.
Personal Bio
Outside of work, I’m an avid gamer, passionate about sim racing and immersive story-driven games. I find joy in understanding the psychology behind great storytelling—whether in a game, a book, or a marketing campaign.
I also love reading non-fiction, particularly psychology and business books, as they fuel my curiosity and drive for growth. My core values? Discipline and continuous improvement. I believe that conventional work leads to conventional results—which is why I embrace unconventional approaches to achieve my goals.
This website is my first step toward building my personal brand, where I’ll document my experiences, share insights, and help others who are on a similar journey. If you’re someone looking to blend psychology with branding, marketing, or personal growth, stick around—I’d love to exchange ideas with you.