Project Overview
STM Foods is a leading manufacturer of culinary products catering to the fast food and dining sectors. Their product range includes seasonings, sauces, frozen foods, and ready-to-use ingredients designed to enhance flavor and efficiency in food preparation. With a strong presence in the industry, STM Foods focuses on quality, taste, and innovation to serve restaurants, cafés, and fast-food chains.
STM Foods required LED lightbox posters for their corporate offices. The objectives were to:
- Enhance the visual appeal of their office space with professionally designed posters.
- Showcase their brand identity, products, and core values in an engaging way.
- Create a modern, premium feel that aligns with their corporate image.
My Approach
Dynamic Composition:
- The splash effects in every design create a sense of motion and excitement, making the product appear fresh and indulgent.
- The arrangement of items in the foreground establishes a clear focus on the variety of flavors.
Color Psychology:
- The warm, soft background gradients evoke richness and indulgence, reinforcing the creamy texture of milkshakes, gravies, and dips and the rough and spicy texture of salads and seasonings.
Typography & Readability:
- The bold, playful font with a 3D shadow effect gives a fun and inviting feel, suitable for a product that appeals to cafes and fast-food brands.
- The curved, slightly irregular lettering reflects a handcrafted, artisanal touch, aligning with the premium quality of the company’s premixes.
Branding Elements:
- The STM Foods Pvt Ltd name on the left in vertical orientation adds brand presence while maintaining a clean layout.
- The logo in the top right corner integrates brand recognition without overpowering the main content.
AI-Generated Elements:
- The use of AI-generated assets allows for hyper-realistic textures and lighting, making food items appear more appealing and photorealistic.
- It adds a high-end marketing look, making the poster ideal for LED lightboxes where vibrant visuals are important.